October 11, 2021

GagaOOlala adds AVOD, GroupM on board

Global LGBTQ+ streaming platform, GagaOOLala, has tied up with ad giant GroupM as it counts down to the launch of its advertising-backed video on demand (AVOD) tier in select territories. Launch dates and markets have not yet been announced.

The Taiwan-based streamer, which has offered subscription video on demand (SVOD) services since 2017, said this afternoon (4 Oct) that brand-supported LGBTQ+ content would have been “unthinkable... in this part of the world” a few years ago.

GroupM Taiwan’s chief transformation officer, Alice Yu, said in the announcement that the partnership with GagaOOLala was the first initiative in the region to demonstrate GroupM’s commitment on DE&I.

Jay Lin, CEO of Portico Media, the company behind GagaOOLala, called the alliance “a new milestone for the pink economy” and welcomed the tools GagaOOlala adds AVOD, GroupM on board “New milestone for the pink economy,” Jay Lin says and possibilities this collaboration with GroupM brought to the platform.

“We believe that GroupM’s vast experience provides brands with allround marketing solutions that will now also benefit from our platform’s reach within the queer community,” he said.

“With the increase in visibility for the LGBTQ+ over the years, the same can be said for the community’s purchasing power,” Lin said.

The aim is to “bring a more socialconscious and sustainable marketplace that benefits both LGBTQ-friendly brands that can now find their audience and LGBTQ+ consumers now aware of which brands are more supportive of LGBTQ+ rights,” the newly minted partners said during the announcement.

GagaOOLala offers one of the world’s largest LGBTQ+ streaming libraries and has produced more than 50 originals through its dedicated production division.

Read the original article from Content Asia.